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Pat O'Donnell's Blog
- Doing business versus doing good
A common Social Media strategy amongst companies I know: Objective: 1) Build business. 2) Reduce customer service costs and identify unarticulated product and service problems. 3) Provide content helpful to the customer. I heard a similar Public Relations strategy recently. Employees of this company are asked to participate in everything from walk-a-thons to collecting clothes [...] - Targeting wormholes
Just got off the phone with Howard. He was disappointed that he did not get an interview for a role as the senior writer of Executive Communications. He has years of writing to and on behalf of the F25 C-Suite but he had not done enough in this pitch to establish just how good and [...] - Proving promotion readiness or hireability
One of the ways to prove your readiness for a promotion or why you should be hired before a sea of other candidates is to create hypothetical case histories of different business problems and discuss the problems, business ramifications, and proposed solutions in great detail. We are talking pages, not two lines on your resume. [...] - Network with advocates before friends
A sales person called me after a lunch with a new contact at a company where he was already doing business. He noticed himself too easily slipping into the comfort zone of using the lunch to build a friendship and losing sight of his responsibility to reinforce his business value. One should never assume that [...] - More...